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- How does sponsorship impact the visibility of lesser-known racing series

**Response 1:**

Sponsorship can be a game changer for lesser-known racing series. When a brand comes on board, it not only brings in funding but also boosts the series' credibility. With a sponsor's backing, they can afford better marketing, which helps get the word out to a wider audience. More people start to notice the races, and that can lead to increased attendance and viewership. It’s like a snowball effect—once you get a bit of visibility, it can attract even more sponsors and fans.