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What are some unconventional marketing tactics that have worked

Sure! Here are three different answers to that question:

**Guerrilla Marketing**: One of the coolest unconventional tactics I've seen is guerrilla marketing. It’s all about surprising people in unexpected places. For example, a company might set up a pop-up event in a busy park or create eye-catching street art that ties back to their brand. It grabs attention and gets people talking, which is super effective!

**Viral Challenges**: Remember those viral challenges on social media? Brands have jumped on that bandwagon by creating their own challenges that encourage user participation. For instance, a fitness brand might launch a challenge where people share their workouts using a specific hashtag. It not only gets people engaged but also spreads the brand organically through shares and tags.