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What are the current trends in sports sponsorship

Sure! Here are four different takes on current trends in sports sponsorship:

**Digital Engagement**: A big trend right now is the shift towards digital and social media platforms. Brands are looking to connect with younger audiences through influencers and online campaigns, rather than just traditional ads. It’s all about creating engaging content that fans can share and interact with.

**Sustainability Focus**: More and more companies are prioritizing sustainability in their sponsorship deals. They want to align with teams and events that promote eco-friendly practices. This includes everything from using sustainable materials in merchandise to supporting green initiatives at events.

**Diversity and Inclusion**: Brands are increasingly looking to support teams and athletes that promote diversity and inclusion. This means sponsoring events that highlight underrepresented groups or partnering with athletes who advocate for social justice. It’s a way for companies to show they care about more than just profits.