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What are some surprising trends in consumer behavior right now

Sure! Here are three different takes on surprising trends in consumer behavior:

**Sustainability Over Everything**: It’s wild how many people are now prioritizing eco-friendly products. More and more shoppers are willing to pay extra for brands that are sustainable or have a clear commitment to the environment. It’s like, if you’re not green, you’re not in!

**Digital Detox**: Believe it or not, a lot of folks are starting to step back from social media and digital shopping. People are craving real-life experiences and face-to-face interactions more than ever. It’s like a counter-movement to all the online noise we’ve been living with.