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What role do sponsors play in the success of motorsport teams

Sponsors are crucial for motorsport teams because they provide the financial backing needed to cover everything from car development to travel expenses. Without that cash flow, teams would struggle to compete at a high level. Plus, sponsors often help with marketing and promotion, which can boost a team's visibility and fan engagement. It's a win-win situation: teams get the support they need to succeed, and sponsors get to showcase their brands to a passionate audience.