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What are some successful marketing campaigns that startups have implemented

Sure! Here are five examples of successful marketing campaigns by startups:

**Dropbox's Referral Program**: Dropbox started off by offering extra storage space to users who referred friends. This simple yet effective strategy led to a massive increase in users, growing from 100,000 to 4 million in just 15 months!

**Airbnb's Craigslist Integration**: When Airbnb was just getting started, they cleverly used Craigslist to reach a wider audience. They built a tool that allowed users to easily post their Airbnb listings on Craigslist, which helped them tap into an existing market and boost their visibility.

**Dollar Shave Club’s Viral Video**: Dollar Shave Club launched with a hilarious and memorable video that went viral. It showcased their subscription service in a fun way, and it quickly gained millions of views, leading to a huge influx of subscribers right from the start.

**Warby Parker’s Home Try-On Program**: Warby Parker offered a home try-on program where customers could select five pairs of glasses to try on at home for free. This not only made shopping easier but also created a buzz around their brand, driving sales and engagement.